In a world where it seems we can constantly tell ourselves lies while scrolling through another's instagram that we are not pretty enough, skinny enough, rich enough and so on, there are the Ashley Petrone's out there that bring you back down to reality and just make you smile.
At least that's what Ashley did for me.
It is my job to spend countless hours searching for influencers. This can range from your typical mommy blogger or fashion blogger, to reality TV stars and so on. I find that I have to be oddly critical of who I align Soul Honey with. If I run a company that is all about putting positivity and goodness into the world, I want the people that the company aligns itself with to do the same.
The influencers I have personally always connected with where the brutally honest ones. The ones who didn't just show you their highlight real, although fun to see, but were vulnerable with what they were going through in life. They share the good and the great, while being realistic about the fact that sometimes life is just hard. And at the end of the day, they just make you smile. You feel as if, in some odd way, that you have found a friend in them. To me, those are a few reasons why I think this age of influencers is actually quite amazing!
Now, insert Ashley Petrone again.
I was scrolling through my suggested feed on Soul Honey when I came across this stunningly gorgeous mom with her beautiful curly haired girl. I wandered over to her page and fell in love with her photography, lifestyle and writing right away. At the time, Ashley, along with her husband Dino and their three children were living in an RV on their plot of land in San Clemente, California. Awaiting zoning rights to build their dream home, they sold all they had and lived the simple life. Ashley shared the kids love for running up the hills of their land, nights outside roasting s'mores, the struggles of 5 people living in close quarters with one bathroom and so on. I found every post or story Ashley uploaded, I was more and more inspired. Inspired to decorate in a different way. Dress a different way. Think and have a new perspective on what is a want in life and what is a necessity. And of course, how to let your hair down and just have fun! If you follow Ashley, you will know that she is constantly dancing and singing with her family. It is just the best!
Most recently, Ashley and her family have packed up and headed to Northern California. Her husband, Dino, got a new job and as Ashley shared so openly, they held out open hands and were ready to take on anything that came their way, even if that meant moving away from family within a few short weeks. These past few weeks, Ashley has moved her whole family into an apartment and as of Friday, a new home. Started renovations, getting her kiddos into school and so on, all while designing a collaboration with us.
Yeah, I know, she really is wonder woman.
You rarely see a sponsored post on Ashley's feed, which is another reason that I think she is so raw and real with those who follow her. You know that if Ashley shares it, she really does love it, rather than just wanting a quick paycheck.
I had sent Ashley product in the past and often saw her wear it, which is why I was crossing my fingers (and okay, maybe I said a prayer or two!) that she would agree to collaborate with us. Much to my delight, she said yes!
Ashley chose the quote, "Simplify your life." by Henry David Thoreau. The full quote being, "Simplify your life. Don't waste the years struggling for things that are unimportant. Don't burden yourself with possessions. Keep your needs and wants simple and enjoy what you have. Don't destroy your peace of mind by looking back, worrying about the past. Live in the present. Simplify!"
From the design, to colors and the product, both the t-shirt and the sweatshirt were completely designed by Ashley.
My hope is that the words she chose will be Honey for your Soul and maybe even encourage you that sometimes less is more in life.
Give Ashley a follow @arrowsandbow and snag a shirt, or two, while you are at it.
P.S. Ashley will be donating 10% of her profits to Child Hope Services.
Thanks for reading friends.
Abby - Founder and CEO