Three incredible, hard, wonderful years. On one hand it seems much longer than that, but then on the other hand it seems like it has come and gone in the blink of an eye.
A lot has changed and evolved in Soul Honey over these past three years. Product changes, employee changes, manufacturing changes, and so on. However, one thing has always stayed the same. The mission. My goal has been and still is the same. That the words on our product would inspire you. And then inspire action in your life. My hope is that when you put our product on each day, it influences your thinking for the better.
Likewise, my hope is that everyone who see you wearing our product feels inspired or, maybe, that it just puts a smile on their face. There is something sort of magical about reading a shirt that says "Kind people are my kinda people." or "Do small things with great love." Hopefully it makes them think, "That is just for me today! I agree with you!" In some small way, it's as if you've connected with them on a deep level without saying a word. I don't know about you, but I think that's pretty cool, that what you say on the outside can say a lot about who you are on the inside.
I could go on and on about how much I have enjoyed these past three years. They have been far from perfect, but running this company has transformed me in ways I am incredibly thankful for. I consider it a privilege to wake up and do my job. Truly, I am not an overly emotional person, yet I feel as if I could burst into tears of my tremendous gratitude for all that I have been blessed with in Soul Honey!
However, my favorite part of years coming and going is the ability to reflect on the people that have helped me get here. Good or bad. I have learned from them all. So below are the people I want to publicly thank. Without their support, guidance and love, Soul Honey would not be what it is to this day.
First, my family. Thank you seems so insignificant. You have been my biggest cheerleaders and I truly feel the greatest blessing in my life is you all. I feel so undeserving of your support and love. Thank you, thank you, thank you!
My closest friends. The family you choose for yourself. You know who you are. I love you more than you will ever know! Thank you for being there for me over these past three years.
Anyone I work with daily. Tatum, head of packaging, my printing team, my manufacturing company, my marketing team, Hannah, my graphic designer, my PO Box and every mail man that has hauled Soul Honey packages all over the States (and sometimes the world!). It is not lost on me that there is a laundry list of people that help a company become successful. When you find the right people, hold on to them tightly. Treat them right. They are rare to come by, yet vital to making everything run smoothly. I appreciate your hard work and deep dedication more than you will ever know! Sitting here right now, I can say with all confidence I hope you all are here in another three years. Again, thank you!
Lastly, my incredible customers. I remember the first time I saw a photo of a woman that I didn't know wearing a Soul Honey shirt. She was walking around Central Park in a shirt that read, "May you be happy always." It was exhilarating and quite mind blowing. I couldn't believe that my dreams at the age of 19 grew into an actual product that people I never met were wearing around the United States. Then I saw a young girl wearing a shirt that read "Do small things with great love." around a local outdoor shopping area in Scottsdale, AZ. I will never forget running up to her and telling her I owned Soul Honey. She told me she got the shirt in the mail that day and just had to wear it out. However, my favorite part was when her grandma chimed in and said she had been raving about this local company that was all about doing good! I took a photo and gave her a big hug. It is still one of my most favorite memories to date. All that to say, I still get as excited as I did back then. Whether it is my friends wearing my product or complete strangers, it is an incredible feeling to know that so many of you have not only enjoyed our product, but helped spread our message. So whether you have purchased or simply followed along, thank you so, so much. I most likely won't meet many of you in person, but I truly wish I could. So instead or until we meet, I am giving you the biggest hug via your screen that you could receive. :)
All in all, here's to another 3 years!
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Abby - Founder and CEO Soul Honey